How to Create a Travel Agency Tourism and Vacation Logo
A travel logo is more than just a graphic — it’s an invitation to explore. Whether you’re designing for a travel agency, tourism company, tour operator, or vacation brand, your logo should inspire adventure, trust, and excitement. People choose travel brands based on emotion, and a well-designed logo helps them imagine their next journey before they even book a ticket.
In this guide, you’ll learn how to design a professional and memorable travel, tourism, or vacation logo step by step.
1. Understand the Type of Travel Brand
Not all travel companies are the same, so the logo must reflect the brand’s specific focus.
Ask these questions before designing:
- Does the company offer luxury travel or budget trips?
- Is it focused on adventure, relaxation, family vacations, or business travel?
- Does it specialize in certain destinations (beaches, mountains, cities, cruises)?
- Is the brand modern and fun, or elegant and premium?
- Who is the target audience (young travelers, families, retirees, honeymooners)?
A luxury vacation logo will look elegant and minimal, while an adventure tourism logo might be bold and energetic. A family travel agency could use friendlier shapes and warmer colors.
Understanding the brand personality is the foundation of a great logo.
2. Choose Travel-Related Symbols
Travel logos often use symbols that instantly communicate movement, destinations, and experiences.
Popular Travel and Tourism Logo Icons
- Airplane – Travel, global journeys, speed
- Globe – International tourism, worldwide travel
- Palm Tree – Beach vacations, relaxation, tropical destinations
- Mountain – Adventure, hiking, nature trips
- Sun – Holidays, warmth, fun
- Wave – Ocean, cruises, beach travel
- Compass – Exploration, direction, discovery
- Suitcase – Travel preparation, tourism
- Location Pin – Destinations, maps, travel planning
For vacation brands, combining elements like a sun + wave or plane + globe can work well. Keep the design simple — one strong, clear symbol is better than many small ones.
3. Use Colors That Inspire Travel
Color plays a huge role in making people feel excited about travel.
Best Colors for Travel Logos
Blue
Represents sky and sea. It creates feelings of trust, calmness, and reliability. Very popular for airlines and travel agencies.
Green
Symbolizes nature, eco-tourism, and outdoor adventures. Great for hiking, camping, or sustainable travel brands.
Orange and Yellow
These colors feel warm, energetic, and happy — perfect for vacation and leisure travel companies.
Turquoise
Reminds people of tropical waters and beaches. Excellent for resort and island travel branding.
Red
Represents excitement and passion but should be used carefully so it doesn’t feel too aggressive.
Most travel logos work best with 2–3 bright, inviting colors that reflect fun and movement.
4. Select the Right Typography
The font in a travel logo should match the feeling of the journey.
Travel Logo Font Styles
Sans-Serif Fonts
Modern, clean, and easy to read. These are great for most travel agencies and tourism brands because they feel fresh and accessible.
Rounded Fonts
Friendly and soft, perfect for vacation companies that want to feel fun and welcoming.
Script Fonts
These can give a relaxed, luxurious, or romantic feel, which works well for honeymoon or resort travel brands. Use them carefully to keep readability.
Bold Fonts
Ideal for adventure tourism brands that focus on action and energy.
Avoid overly formal or rigid fonts unless the brand specifically targets corporate or business travel.
5. Keep the Design Simple and Memorable
Travel logos must be easy to recognize on websites, social media, mobile apps, tickets, and advertisements.
Simplicity Tips
- Avoid too many icons in one design
- Use clean lines instead of complex illustrations
- Make sure the logo looks good in small sizes
- Test it in black and white to ensure clarity
A simple logo is easier to remember and works better across digital and print materials.
6. Show Movement and Adventure
Travel is about motion, so your logo should feel dynamic.
You can create a sense of movement by:
- Using curved lines (like waves or flight paths)
- Tilting elements slightly forward
- Adding a swoosh or trail behind a plane or bird
- Using circular shapes to represent the world and journeys
These small design choices make the logo feel alive instead of static.
7. Choose the Right Logo Style
Different logo structures work for different travel brands.
Common Travel Logo Layouts
Combination Mark
Icon + company name. This is the most popular style for travel agencies and tourism companies.
Emblem Logo
Text inside a badge or circle. Works well for tour companies and travel groups.
Wordmark
Stylized text only. Great for modern online travel brands and booking platforms.
Symbol Logo
An icon that can be used alone (like a globe or palm tree). Useful for social media and mobile apps.
Make sure the layout looks balanced and works in both horizontal and stacked versions.
8. Make It Versatile for All Marketing Materials
A travel logo will be used in many places:
- Website and mobile app
- Social media profiles
- Business cards and brochures
- Travel tickets and itineraries
- Billboards and banners
- Merchandise like bags and tags
Design the logo in vector format so it can be resized without losing quality. Test it on light and dark backgrounds.
9. Add a Tagline (Optional)
A tagline can strengthen the message of your travel brand.
Examples:
- “Explore the World with Us”
- “Your Journey Begins Here”
- “Dream. Travel. Discover.”
- “Making Travel Easy”
- “Adventures Without Limits”
Keep the tagline short and readable, and make sure it doesn’t overpower the logo.
10. Ensure Originality and Brand Uniqueness
The travel industry is highly competitive, so your logo must stand out.
Before finalizing:
- Check other travel logos in your market
- Avoid generic clipart-style symbols
- Make sure your color combination and layout feel distinctive
A unique logo helps build brand recognition and customer trust.
11. Prepare Final Logo Files
Once the logo design is approved, provide professional file formats:
- AI / EPS – Master vector files
- PNG – Transparent background for web
- JPG – General use
- PDF – Print-ready file
Also include color, black, and white versions for flexibility.
Conclusion
Designing a travel agency, tourism, or vacation logo is about capturing the feeling of adventure, freedom, and discovery. By using meaningful symbols, inviting colors, readable typography, and a clean layout, you can create a logo that inspires people to pack their bags and start their journey.
A great travel logo builds trust, creates excitement, and becomes a recognizable symbol of unforgettable experiences.